Understanding the impact of Facebook content is important for determining and finalizing your social media strategy. The more you know, the more likely you are to optimize engagement. Here are a few stats to help you understand your Facebook effectiveness better!

 Facebook Videos

taking facebook videos with a phone

Facebook videos have 16% higher engagement than posts with images.

 

Text Characters

40 characters for Facebook

The ideal length of a status update is 40 characters, short and sweet! Make sure that it is concise and informative.

 

Facebook Images

Facebook image selfies

Posts that contain an image can see up to 2.3 times more engagement than those without.

 

Organic Traffic

facebook organic traffic

Facebook post organic traffic is likely not as high as you anticipated. Studies show that organic traffic to Facebook posts is around 2% on average. Therefore, make sure to optimize your posts for maximum engagement and pay to “boost” posts when needed!

By just keeping these few items in mind you can put your best foot forward with regards to getting the most out of your Facebook posts. If you are interested in assistance with boosting your Facebook engagement, let our marketing team help you perfect your very own custom marketing plan! 

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Topics: Design & Strategy

Alexa Williams

Written by Alexa Williams

Alexa graduated from the University of Central Arkansas with a Business Management degree in 2014. She then joined the Metova team where she has combined her creative flair and business background in marketing strategy. Alexa spends her free time enjoying enormous amounts of coffee, doing yoga, and playing with her dog.

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