Most people tend to fall into one of two camps when it comes to their mobile preferences- iOS or Android. Most of their features are similar. However, it’s often their differences in how the user interacts with the features that draw people to one or the other.

An average user spends 5 hours a day on their phone! If you can reduce the friction of your application by getting it to fit into their habits and expectations seamlessly, they will be more likely to use some of that time on your product. Being sensitive to the characteristics of the platform is essential. 

If you aren’t familiar with a platform, how do you ensure that you are using best practices? Here are some excellent resources you can use to get up to speed.

Design from iOS to Android

Material Design Specifications

Developing for Material Design

iOS Human Interface Guidelines

Apple’s San Francisco Font

Would you rather spend your time building your business? We are experts in mobile and can take care of anything from strategy and design to development and marketing.




Topics: Design & Strategy

Jennifer Pike

Written by Jennifer Pike

A jill of all trades, Jennifer has done all the things since starting at Metova in 2011. From QA, sales, marketing, and a brief dabble in development, she's always looking for new things to learn.

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